MY PROJECTS
MY PROJECTS
Featured Work
Highlights from my most
recent work.
Reducing cognitive friction in a multi-service energy platform
I led the UX redesign by restructuring navigation and information architecture. Turning a confusing experience into a clear, task-oriented product.
↑ 35% increased adoption
↓ 40% reduced support demand
View Project
Reducing cognitive friction in a multi-service energy platform
I led the UX redesign by restructuring navigation and information architecture. Turning a confusing experience into a clear, task-oriented product.
↑ 35% increased adoption
↓ 40% reduced support demand
Read Case Study
Reducing cognitive friction in a multi-service energy platform
I led the UX redesign by restructuring navigation and information architecture. Turning a confusing experience into a clear, task-oriented product.
↑ 35% increased adoption
↓ 40% reduced support demand
View Project
Improved onboarding and knowledge sharing
Transformed a spreadsheet-driven segmentation process into a scalable self-service experience. Marketing teams gained greater autonomy, faster campaign execution, and reduced dependency on technical support.
↓ 60–70% campaign setup time.
Enabling faster marketing decisions.
View Project
Improved onboarding and knowledge sharing
Transformed a spreadsheet-driven segmentation process into a scalable self-service experience. Marketing teams gained greater autonomy, faster campaign execution, and reduced dependency on technical support.
↓ 60–70% campaign setup time.
Enabling faster marketing decisions.
Read Case Study
Improved onboarding and knowledge sharing
Transformed a spreadsheet-driven segmentation process into a scalable self-service experience. Marketing teams gained greater autonomy, faster campaign execution, and reduced dependency on technical support.
↓ 60–70% campaign setup time.
Enabling faster marketing decisions.
View Project