I'm a UX Designer passionate about understanding how people think, behave, and make decisions. My work combines UX Research, Behavioural Science, and Product Strategy to help teams create products that are intuitive for users and meaningful for the business.

Originally from São Paulo, Brazil, I started my career in visual design. Over time, I became increasingly curious about what happens beyond the interface why people make certain choices, what motivates their actions, and how products can better support their needs. That curiosity eventually led me to UX Design and, later, to Behavioural Science.

Since then, I've worked across industries including energy, hospitality, healthcare, and retail, helping teams turn research and insights into product decisions. I enjoy bringing clarity to complex problems, connecting user needs with business goals, and uncovering opportunities that create value for both.

For me, design is not just about creating interfaces. It's about understanding people, asking better questions, and helping teams build products that make a real difference in everyday life.