


Andreza Martinez
Andreza Martinez
Andreza Martinez
Product Designer
Passionate Product Designer with UX focus, designing user-centred digital products for B2B and B2C environments.
Strong problem-solver and collaborator, working closely with cross-functional teams to turn complex challenges into practical solutions. Continuously learning and evolving, I seek to contribute to meaningful products that create value for both users and business.
Professional experiences

Product Designer Freelancer
Climber
Jul 2025 – Present
Climber RMS is a B2B company that provides a cloud-based revenue management system for the hospitality industry. I am working as a freelancer with the goal of simplifying critical workflows and optimising the system’s performance and reliability.

Product Designer Freelancer
Climber
Jul 2025 – Present
Climber RMS is a B2B company that provides a cloud-based revenue management system for the hospitality industry. I am working as a freelancer with the goal of simplifying critical workflows and optimising the system’s performance and reliability.

Product Designer Freelancer
Climber
Jul 2025 – Present
Climber RMS is a B2B company that provides a cloud-based revenue management system for the hospitality industry. I am working as a freelancer with the goal of simplifying critical workflows and optimising the system’s performance and reliability.

UX Designer
Galp
Jan 2020 – Dec 2023
Project Mundo Galp – Customer App B2C
→ Results: App engagement increased by 35%, users were less confused, and support calls went down, with more positive feedback.
• Led the redesign of Galp mobile app to make it easier for users to find important information, reduce frustration, and increase app adoption.
• Conducted user research (support tickets, reviews, analytics), user interviews, usability tests, A/B testing, and heuristic evaluation to understand problems and validate solutions.
Project Galp Assistant – B2B
→ Results: Reduced oil quantity check time by 80%, made replenishment orders easier, improved cash counting accuracy, and saved employees significant time.
• Designed a digital system to replace manual spreadsheet processes, helping users save time and reduce errors in cash and oil operations in Portugal and Spain.
• Did user shadowing to understand real workflows, worked with cross-functional teams, led ideation workshops, and conducted usability testing to validate solutions.

UX Designer
Galp
Jan 2020 – Dec 2023
Project Mundo Galp – Customer App B2C
→ Results: App engagement increased by 35%, users were less confused, and support calls went down, with more positive feedback.
• Led the redesign of Galp mobile app to make it easier for users to find important information, reduce frustration, and increase app adoption.
• Conducted user research (support tickets, reviews, analytics), user interviews, usability tests, A/B testing, and heuristic evaluation to understand problems and validate solutions.
Project Galp Assistant – B2B
→ Results: Reduced oil quantity check time by 80%, made replenishment orders easier, improved cash counting accuracy, and saved employees significant time.
• Designed a digital system to replace manual spreadsheet processes, helping users save time and reduce errors in cash and oil operations in Portugal and Spain.
• Did user shadowing to understand real workflows, worked with cross-functional teams, led ideation workshops, and conducted usability testing to validate solutions.

UX Designer
Galp
Jan 2020 – Dec 2023
Project Mundo Galp – Customer App B2C
→ Results: App engagement increased by 35%, users were less confused, and support calls went down, with more positive feedback.
• Led the redesign of Galp mobile app to make it easier for users to find important information, reduce frustration, and increase app adoption.
• Conducted user research (support tickets, reviews, analytics), user interviews, usability tests, A/B testing, and heuristic evaluation to understand problems and validate solutions.
Project Galp Assistant – B2B
→ Results: Reduced oil quantity check time by 80%, made replenishment orders easier, improved cash counting accuracy, and saved employees significant time.
• Designed a digital system to replace manual spreadsheet processes, helping users save time and reduce errors in cash and oil operations in Portugal and Spain.
• Did user shadowing to understand real workflows, worked with cross-functional teams, led ideation workshops, and conducted usability testing to validate solutions.

UX/UI Designer
Innovagency
Sep 2019 - Dec 2023
• Plural+Udifar SaaS Platform: Led the UX and digitalization of manual processes for a pharmaceutical distribution company. Redesigned workflows, reduced order processing time by 70%, connected pharmacies with internal teams, and improved traceability and user experience.
• MDS Intranet Redesign: Redesigned and launched a native web and mobile intranet application, enhancing employee experience. Resulted in an 83% increase in average monthly visitors and a 45% increase in employee engagement.
• From January 2020 to 2023, I was outsourced to Galp

UX/UI Designer
Innovagency
Sep 2019 - Dec 2023
• Plural+Udifar SaaS Platform: Led the UX and digitalization of manual processes for a pharmaceutical distribution company. Redesigned workflows, reduced order processing time by 70%, connected pharmacies with internal teams, and improved traceability and user experience.
• MDS Intranet Redesign: Redesigned and launched a native web and mobile intranet application, enhancing employee experience. Resulted in an 83% increase in average monthly visitors and a 45% increase in employee engagement.
• From January 2020 to 2023, I was outsourced to Galp

UX/UI Designer
Innovagency
Sep 2019 - Dec 2023
• Plural+Udifar SaaS Platform: Led the UX and digitalization of manual processes for a pharmaceutical distribution company. Redesigned workflows, reduced order processing time by 70%, connected pharmacies with internal teams, and improved traceability and user experience.
• MDS Intranet Redesign: Redesigned and launched a native web and mobile intranet application, enhancing employee experience. Resulted in an 83% increase in average monthly visitors and a 45% increase in employee engagement.
• From January 2020 to 2023, I was outsourced to Galp
Education
User Experience and User Interface
EDIT, Lisbon, Portugal
Graduated: Nov 2018
User Experience and User Interface
EDIT, Lisbon, Portugal
Graduated: Nov 2018
User Experience and User Interface
EDIT, Lisbon, Portugal
Graduated: Nov 2018
Master of Business Management
Anhembi Morumbi University, Sao Paulo, Brazil
Graduated: Jun 2007
Master of Business Management
Anhembi Morumbi University, Sao Paulo, Brazil
Graduated: Jun 2007
Master of Business Management
Anhembi Morumbi University, Sao Paulo, Brazil
Graduated: Jun 2007
Bachelor of Digital Communication
Anhembi Morumbi University, Sao paulo, Brazil
Graduated: Jun 2009
Bachelor of Digital Communication
Anhembi Morumbi University, Sao paulo, Brazil
Graduated: Jun 2009
Bachelor of Digital Communication
Anhembi Morumbi University, Sao paulo, Brazil
Graduated: Jun 2009
Certifications
Designing Complex Apps for Specialised Domains (NNGroup)
Design System 360 (CCP Portugal)
Skills
UX design
UX design
Wireframes
Wireframes
Prototyping
Prototyping
Enterprise UX
Enterprise UX
Communication
Communication
UX Strategy
UX Strategy
Design handoff
Design handoff
Design Trade-off
Design Trade-off
Cross-functional collaboration
Cross-functional collaboration
Validation & testing
Validation & testing
Scalable Design Systems
Scalable Design Systems
Problem-Solving
Problem-Solving
Complex Products
Complex Products
Information Architecture
Information Architecture
Working with Researchers
Working with Researchers
Team Collaboration
Team Collaboration
Agile environment
Agile environment
Stakeholder Communication
Stakeholder Communication
Languages
🇧🇷
Portuguese (Native)
🇬🇧
English (Fluent)
🇪🇸
Spanish (Basic)
Interests
Artificial Intelligence
Psicology
Cooking
Hiking
Outdoor Activities
Science Fiction
Astrology