UX DESIGNER - BEHAVIOURAL SCIENCE - UX STRATEGY
UX DESIGNER - BEHAVIOURAL SCIENCE - UX STRATEGY
Designing products
people actually adopt.
Designing products
people actually adopt.
I help companies reduce behavioural friction, uncover strategic opportunities, and increase product adoption through research-driven design. Using behavioural science, UX research and strategy to turn user insights into business growth.
I help companies reduce behavioural friction, uncover strategic opportunities, and increase product adoption through research-driven design. Using behavioural science, UX research and strategy to turn user insights into business growth.
MY PROJECTS
MY PROJECTS
Highlights from my most recent work.
Highlights from my most
recent work.
Reducing cognitive friction in a multi-service energy platform
I led the UX redesign by restructuring navigation and information architecture. Turning a confusing experience into a clear, task-oriented product.
↑ 35% increased adoption
↓ 40% reduced support demand
View Project
Reducing cognitive friction in a multi-service energy platform
I led the UX redesign by restructuring navigation and information architecture. Turning a confusing experience into a clear, task-oriented product.
↑ 35% increased adoption
↓ 40% reduced support demand
View Project
Reducing cognitive friction in a multi-service energy platform
I led the UX redesign by restructuring navigation and information architecture. Turning a confusing experience into a clear, task-oriented product.
↑ 35% increased adoption
↓ 40% reduced support demand
Read Case Study
Improved onboarding and knowledge sharing
Transformed a spreadsheet-driven segmentation process into a scalable self-service experience. Marketing teams gained greater autonomy, faster campaign execution, and reduced dependency on technical support.
↓ 60–70% campaign setup time.
Enabling faster marketing decisions.
View Project
Improved onboarding and knowledge sharing
Transformed a spreadsheet-driven segmentation process into a scalable self-service experience. Marketing teams gained greater autonomy, faster campaign execution, and reduced dependency on technical support.
↓ 60–70% campaign setup time.
Enabling faster marketing decisions.
View Project
Improved onboarding and knowledge sharing
Transformed a spreadsheet-driven segmentation process into a scalable self-service experience. Marketing teams gained greater autonomy, faster campaign execution, and reduced dependency on technical support.
↓ 60–70% campaign setup time.
Enabling faster marketing decisions.
Read Case Study
Strategyc focus
Skills that bring ideas to life.
Skills that bring ideas to life.
AI Workflow
Use Al tools to accelerate parts of my workflow from research, exploration, and design execution while validating outputs for quality, alignment with our brand, and user needs.
AI Workflow
Use Al tools to accelerate parts of my workflow from research, exploration, and design execution while validating outputs for quality, alignment with our brand, and user needs.
Behavioural Science
Applying cognitive psychology and behavioural economics to understand why users make decisions.
Behavioural Science
Applying cognitive psychology and behavioural economics to understand why users make decisions.
Behavioural Science
Applying cognitive psychology and behavioural economics to understand why users make decisions.
UX Research
Deep qualitative insights through contextual inquiry, interviews, and synthesis.
UX Research
Deep qualitative insights through contextual inquiry, interviews, and synthesis.
UX Research
Deep qualitative insights through contextual inquiry, interviews, and synthesis.
UX Strategy
Aligning product vision with actionable, user-centric roadmaps.
UX Strategy
Aligning product vision with actionable, user-centric roadmaps.
UX Strategy
Aligning product vision with actionable, user-centric roadmaps.
Product Thinking
Ensuring features solve real problems and drive measurable outcomes.
Product Thinking
Ensuring features solve real problems and drive measurable outcomes.
Product Thinking
Ensuring features solve real problems and drive measurable outcomes.
Complex workflow
I analyze complex processes and design workflows that are intuitive, efficient, and easy for users to navigate.
Complex workflow
I analyze complex processes and design workflows that are intuitive, efficient, and easy for users to navigate.
Complex workflow
I analyze complex processes and design workflows that are intuitive, efficient, and easy for users to navigate.